PT482 – Behind the Scenes: A Conversation on Psychedelic Business, Media, and Education

January 30, 2024
Featuring: Paul F. Austin

In this episode, Joe speaks with Paul F. Austin: Founder & CEO of Third Wave, Founder of Psychedelic Coaching Institute, and host of Third Wave’s The Psychedelic Podcast.

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In this episode, Joe speaks with Paul F. Austin: Founder & CEO of Third Wave, Founder of Psychedelic Coaching Institute, and host of Third Wave’s The Psychedelic Podcast.

Recorded in-person at this year’s reMind conference, this episode – a shared release with Third Wave – is a rare glimpse into the inner workings of both Psychedelics Today and Third Wave, with Joe and Paul reconnecting after early podcast appearances and interviewing each other about where they’ve come from and where they’re going now that they’re so many years into this. Paul breaks down Third Wave’s history and new coaching training program, and Joe discusses Vital: Why he invested in Vital over an investment raise, what we’ve learned from the first two cohorts, how we’ve handled scholarships, and why sometimes losing money can be worth it if it’s for the greater good.

They talk about the challenge of keeping the lights on while trying to create something new; the balance of running a media company while building out an educational platform; the importance of staying focused and ignoring the noise; the relationship-building they’ve seen from their students; why we need to welcome the corporate types we may be inclined to dismiss; and why seeding good actors in as many roles and communities as possible is vital to the growth of psychedelics.

Notable Quotes

“What I find time and time again, is people need way less information than they think they need. They need way more courage and just a willingness to go out and make stuff happen. And so a lot of the relationships that are then formed in these cohorts that we have; people will then go out and start to collaborate and do things together out in the real world. They’ll start retreats together. And it’s fantastic.”

“The North Star of the program or the ethos or focus is: Inner transformation leads to external mastery. And what that means is: We can give you all the theory, we can teach you what we call the five key elements (assessment, prep, experience, integration, and microdosing), we can teach you different models, different frameworks; but if you don’t actually walk the path yourself, then you aren’t really being of full service to the clients you want to potentially work with.”

“There’s no prescription, right? We often want a prescription, just: ‘Tell me what to do; what’s the cookie cutter model? If I have a client, just give me– I want to do this, this, and this, and I’m good?” I’m like: No. You’ve got to learn yourself. You’ve got to know the different aspects and elements, but at the end of the day, this has to be yours – and only yours, and fully yours, because that’s the only way to really be a great practitioner or facilitator. There are no cookie cutter models when it comes to psychedelics.” 


Psychedelic Coaching Institute: Coaching Certification Program 2024 The Psychedelic Podcast

The Psychedelic Podcast, episode 14: Psychedelics Today

Psychedelics Today: Paul Austin – Psychedelia and The Third Wave – Psychedelic Media

Psychedelics Today: Harming While Healing?: The Oppressive Nature of Psychedelic-Centric Drug Policy Opinion | Please don’t self-medicate with psychedelic drugs

Third Wave Community

Pharmako/Gnosis: Plant Teachers and the Poison Path, by Dale Pendell

Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work, by Steven Kotler & Jamie Wheal

The Path of Least Resistance for Artists: The Structure and Spirit of the Creative Process, by Robert Fritz

Paul Austin

In this Episode

Paul F. Austin

Paul F. Austin is one of the most prominent voices in the world of psychedelics, and is the author of Mastering Microdosing: How to Use Sub-Perceptual Psychedelics to Heal Trauma, Improve Performance, and Transform Your Life. As the founder of Third Wave and Psychedelic Coaching Institute, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of microdosing, personal transformation, and professional success, he has been featured in Forbes, Rolling Stone, and the BBC’s Worklife. Paul helps others use microdosing as a tool for professional development and increased self-awareness by treating the use of psychedelics as a skill refined through mentorship and courageous exploration. Learning how to master this skill will be crucial in the story of humanity’s present-future evolution.

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